- H&M heads to the wilds of Arizona for its new Studio spring/summer 2019 collection
- What you need to know about H&M Studio AW17
- Live from Paris: H&M Studio SS17
- H&M Studio SS18: Big in Japan
H&M heads to the wilds of Arizona for its new Studio spring/summer 2019 collection
I had been a huge fan of their constant turnout of fabulous fashion, designer collaborations plus my online account! Well, that was then. The mix of functionality drawstring details, hoodies and leggings and a bohemian femininity prints, throw-on layers and floaty dresses is essential in the collection. I liked the write up of the collection, and a few of the pieces, and I was lucky enough to have some sent to me to try. However, I was wrong. As when it came to wearing them, I understood the whole ethos of the collection. My Friend Jade and I did a few quick snaps at my apartment and she helped me put looks together.
My role is mainly to analyse upcoming and current menswear fashion and what we believe our customers would like to buy and to wear. My responsibility is to perceive the fashion to our different designers and the different menswear teams. My ambition is always that our visions should be clearly presented in our stores and visible on the streets. I also look at what the guys on the street are wearing. I follow the catwalks to look for new tendencies and directions. It is often new concepts that I find most inspiring. It could be a specific store, a movie or an album.
Drawing inspiration from the creativity and energy of New York City, the collection ranges from flattering knitwear and feminine dresses to menswear checks and punk accessories. We talked to Angelica Grimborg — one of the designers behind the collection — to get the low-down on the must-haves and the creative process behind it. The frequent merging of different fabrics in a garment creates a more graphic structure and a new, fearless attitude. Our print designer has looked at graffiti and street art to create prints and patterns and me and the other designers have worked to merge that aesthetic with items in feminine shapes as well as sharp tailored suits. We decided to work with a sober and classic colour palette; black, white, midnight blue, grey-melange and soft brown shades.
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What you need to know about H&M Studio AW17
Live from Paris: H&M Studio SS17
H&M Shopping Vlog ?? Spring 2019 Trends
H&M Studio SS18: Big in Japan
Mar 5, This spring, H&M wants you to unleash your inner explorer with khaki H&M Studio S/S is available in selected stores and online from
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